Michel Pikhanov, sales and marketing director, Martine, on their line of honey products.

“We are a brand from the south of France and have a strong 400 years of experience in the industry. We are launching a new brand of honey in the Middle East and are debuting it at GulfHost. We chose this exhibition because it is the best fair for gourmet products and we know that French gourmet products are well received in the region’s F&B market,” he said.

“We do believe that there is a lot of potential for honey in the Middle East, it is growing market and there is demand for premium products, so we plan to expand in this market. We are already in contact with distributors to take our product forward and have a new line that we just launched which is perfect for gourmet stores, hotels, and restaurants. We look forward to expanding our presence in the Middle East.”