For the first time ever, the Hospitality Sales and Marketing Association International (HSMAI) will host its Revenue Optimisation Conference (ROC) in Dubai.

As one of five ROCs held in international locations this year, Dubai’s conference will convene hotel revenue executives for education, collaboration, and innovation at Madinat Jumeirah on December 4, 2018.

“The Middle East is one of the most rapidly expanding markets for hospitality, we’re pleased to bring timely insights into revenue optimisation to the region’s hotel professionals,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.

“ROC continues to be a popular and beneficial event for attendees in the Americas, Europe, and Asia Pacific. We’ve drawn on some themes and elements from these other Revenue Optimisation Conferences, but the content and experience at ROC Middle East is specially tailored to the unique opportunities and challenges associated with revenue management in the Middle East,” said Mona Faraj, managing director of the HSMAI Middle East Chapter. “This event would not be possible if it wasn’t for the ROC steering committee and a visionary group of sponsors and support partners who shared the belief that the Middle East region deserves to have its own event.”

Co-located with HITEC Dubai, which debuted in November 2017, this inaugural event is anticipated to attract 200 hotel revenue management, sales, and commercial executives from the Middle East. The one-day general session strategy conference features an opening keynote presentation on global consumer trends by Lorraine Sileo, SVP, research and business operations, of PhocusWright, Inc. Additional programming throughout the day includes panels on digital marketing, the owner’s perspective towards revenue management, and the value proposition of hotel restaurants and bars. Attendees will also delve into blockchain as it is related to distribution and loyalty, metric analysis, AI, and the market outlook.

This will be the fifth HSMAI ROC event held globally. The other ROC events are in the United States, The Netherlands, Singapore, and Brazil, and are the premier educational events for revenue management executives in the hotel industry.

Space is limited; to register online or for more information, please visit http://www.hsmaime.org/events/recentcommunityeventsdashboard.