RadYes – Technology Partner
Please tell us a bit about your company.
RadYes is an omnichannel direct-to-customer SaaS platform with a focus on the F&B industry. We were founded in January of 2020, right at the onset of the pandemic, and quickly realised what huge gap products like RadYes fill. We learned quickly and launched 8 more markets, 5 more product verticals, and built some of the best-in-class integrations and features that could help the food and beverage industry to take advantage of direct ordering. Today RadYes has helped brands save hundreds of thousands of dollars on commissions across 9 countries.
What are your core values?
RadYes truly believes that the future is Direct. Every step we take is to enable and cement the market’s ability to sell directly to their customers in the most efficient and effective way possible. We ask ourselves this one simple question every day- Will this help brands to go directly to their consumers- whether online or on-premises. Whenever the answer is yes, we throw ourselves behind developing the best version of it.
Can you tell us about some of your most successful projects?
We’re really proud of our product offering overall, but some things truly stand out. We launched Foodcourt a while ago- which was a way for companies to highlight several brands under their umbrella on the same platform. This is a great concept for Cloud Brands or even enterprises to expose their brands to a larger audience and cross-promote different value propositions.
One of our key goals has been to equip brands with the right tools to go direct to customers in a big way. We have a few very successful products in this space, like Omnichannel Loyalty- which helps a customer benefit from every transaction they have with a brand- whether via dine-in or delivery, Dynamic Discounting, Unified CRM, and Advanced Analytics. The common thread in all these features is that information is power. The more information we are able to give merchants, the more powerful we can make their outreach to customers- whether online or offline.
Lastly, the product that we’ve just launched and which will be very valuable to the F&B industry is our Multi Order Dine-In – which is a huge step up from the regular Dine-In QR codes- that helps digitise on-premises customer interactions. This will bring in a whole new layer of insight to the brands on how their customers behave, their ordering patterns, as well as their operational flows. Looking forward to seeing how the market adapts to this.
What’s in the pipeline for your company?
Many many exciting things are happening for us right now. We’ve really had a chance to see our clients excel at direct ordering and that opened up a lot of possibilities. Now that we know how the product is being used up and down the value chain, we’re looking to expand its capabilities with real conversational commerce. This is the next step for the industry- a highly interactive experience of ordering via WhatsApp, Messenger, Web, etc that allows users to place an order without ever having to leave their favourite applications. We’re confident that this will be way more profitable for the market than the other cookie-cutter solutions out there.
We’re also building a more enhanced ecosystem to flank the product. Partners make everything possible for us- truly collaborative solutions. Along with Enhanced On-premises digitisation tools and a focused approach to building a truly modular and customisable solution, we’re building a scalable support system that grows with the brands.
Why have you chosen to sponsor?
RadYes and the team itself are deeply rooted in food tech and the F&B industry has always been the closest to our solutions. We’re built by the folks who this event looks to honor so it is natural for us to be here.
Mani Prakash, Chief Executive Officer of RadYes