The Irish Food Board, Bord Bia, hosted a Trade Mission to the UAE during Gulfood 2017, promoting Irish produce in the region.
The agency hosted two events with Michael Creed, Irish Minister for Agriculture, Food and the Marine, and Tara McCarty, CEO Bord Bia in attendance.
The first event took place on 1 March at the H Hotel Dubai at The Experience by Reif Othman, with chef Reif demonstrating John Stone Irish beef.
A gala dinner took place at Ritz-Carlton Dubai on 2 March at 7pm, welcoming food industry professionals, VIPs and government officials.
Sponsored by Emirates, Dubai Duty Free, The Ritz-Carlton, John Stone Beef, Pan Euro Food, Butlers and Diageo, the dinner highlighted Irish produce and was aimed at building stronger relationships with UAE stakeholders.
The 22nd edition of Gulfood took place from 26 February – 2 March, 2017 at Dubai World Trade Centre and received up to 90,000 food professionals from 150 countries.