Crowne Plaza Dubai has announced the appointment of Hitesh Mayor as director of sales & marketing.

Hitesh has over 28 years of experience in hospitality, having held leadership positions with world-renowned brands in India, the UK, and the UAE. His sales career saw steady growth in the UAE market with strong performance in hotels such as the Fairmont Dubai, Raffles Dubai, Yas Viceroy, Media One, and H Dubai. His most recent assignment was as head of groups & reservations at Desert Adventures, Dubai.

In his new role, Mayor will be responsible for developing the sales strategies for the Crowne Plaza Dubai’s key account channels. He will also be in charge of implementing and managing the sales activities and identifying new market and growth opportunities.

Commenting on his appointment, Halim Fouad, EAM, Commercial, said: “Hitesh brings a wealth of leadership expertise across the areas of sales & marketing, operations, and business development. We are excited to welcome him on board at the Crowne Plaza Dubai.”