The St. Regis Abu Dhabi has appointed Sona Shah to the position of director of marketing.

Sona Shah, St. Regis Abu Dhabi director of marketing

Sona’s previous hospitality marketing experience includes roles with The May Fair Hotel London as well as 13 Radisson Blu Edwardian Hotels in the UK, prior to joining Starwood Hotels & Resorts in January 2014.

The St. Regis Abu Dhabi general manager Moustafa Sakr said: “It’s a great pleasure to welcome Sona to the team, marketing and innovation have always been a fundamental core focus for our hotel, we are confident that her expertise will continue to drive and enhance our awareness and success in Abu Dhabi’s competitive hospitality market.“

Sona has enjoyed an eventful career in the Middle East with roles at Sheraton Grand Doha Resort & Convention Hotel as marketing manager, and complex marketing manager for the conversion of The Westin and Le Méridien Hotels in Bahrain City Centre, Bahrain, before she was promoted to director of marketing at The Westin Doha Hotel & Spa, which opened in February 2016.

Sona is also a member of Starwood Hotels & Resorts’ marketing and Communications Council and will take on representing the St. Regis brand right across the Middle East.

Sona holds a BSc in Business Management and Marketing from Brunel University, London, and has previously completed the IBM Graduate Programme.