Sofitel The Palm has appointed Lars Heeman as its new F&B director.
With over 24 years’ experience in the hotel industry, Heeman (pictured right) started his career at Marriott Hotel, Hamburg as a Casual Waiter. Following five years with the hotel, he moved to London where he worked for both Marriott Hotel Marbel Arch and Marriott Hotel Grosvenor Square.
In 2002, Heeman ventured to the US where he took the position of event service manager at JW Marriott Desert Ridge Resort & Spa, Phoenix until 2004.
His next role brought him back to Germany, where he reprised the role of catering & conference services manager at The Ritz-Carlton, Wolfsburg. In this role, he was responsible for leading and managing all activity in the hotel and ensuring it was executed to the highest standard.
In 2008, Heeman joined Hotels Astoria & Angleterre, St Petersburg as the director of group & event sales, before being promoted to director of food & beverage in 2011. Continuing his journey in Russia, Lars took a job in Moscow at Hotel Metropol as director of food & beverage. Here he increased the hotels profit and revenues by 14.1%, and managed the hotel’s transition from state to privately owned.