AccorHotels has announced the grouping of Travel Keys, Squarebreak and onefinestay with the intention to integrate the three companies under the onefinestay brand before the end of the year.
The announcement is the result of an agreement with the founders of Squarebreak for the acquisition of the entire share capital in the company.
The portfolio will be placed under the responsibility of Javier Cedillo-Espin, (pictured right) who has been appointed Chief Executive Officer of onefinestay to head up the grouping of the three brands collaboratively with a team of executives from onefinestay, Travel Keys and Squarebreak.
Javier Cedillo-Espin commented: “With this new step in consolidating our leadership position, onefinestay now has a sound platform combining brand excellence, a vast and complementary offer and distribution efficiency. We are hugely excited about the global development potential for our network. Our guests are always asking for more places where they can enjoy our professional hospitality and concierge experience and the integration of these 3 innovative brands is the answer.”
AccorHotels has owned 49% of the French company, a leader in villa rentals, since February 2016. This transaction will be effective in the coming weeks. AccorHotels acquired Travel Keys earlier this year and onefinestay in 2016.
