La Mer, a beachfront property developed by Meraas to diversify Dubai’s offering to visitors and residents, will open its first phase to the public today – Sunday, 15 October.
Spanning 13.4 million square feet of existing and reclaimed land, and located between Pearl Jumeira and Jumeira Bay, La Mer offers a unique lifestyle that complements one of the most sought-after districts in Dubai.
HE Abdulla Al Habbai, Group Chairman at Meraas, said: “La Mer is the seventh destination delivered by Meraas in the past three years, following City Walk, The Beach, Boxpark, Last Exit, The Outlet Village and Al Seef. The destination reaffirms our commitment to contribute to Dubai Tourism Vision 2020 by diversifying what Dubai has to offer.
“It has already proven a popular location for some of the world’s top brands, and will strengthen Dubai’s position as a global shopping and tourist city. With a host of new and novel experiences, residents and visitors will also find an alluring proposition to explore and enjoy.”
A spokesperson added that several food and beverage concepts will make their first appearance in the region, including a number of distinguished licensed restaurants alongside numerous shopping experiences.
The first phase comprises La Mer North and La Mer South, which has over 130 hundred shops, cafés, restaurants, and beach activities.
The second phase of La Mer, The Wharf, incorporates rusty steelworks and an industrial aesthetics, with a waterpark featuring a surf park that is a first-of-its kind in the region; a cinema, additional shops, cafés and restaurants.
These additions, are scheduled to open at the start of 2018. At a later stage, there will also be a hotel and residential community located on two man-made peninsulas.