Oman is gearing up to host the second UNWTO/UNESCO World Conference on Tourism and Culture on 11 and 12 December.
This year’s event will focus on the theme of cultural tourism. It is expected there will be more than 60 ministers of tourism and culture and CEOs, from some of the world’s leading organisations, in attendance.
Salim Adi Al Mamari, Omani director general of tourism promotions, and the chairman of the organising committee of the conference, said: “We are coordinating with the World Tourism Organization to complete all necessary preparations.
“Participants from official delegations, tourism representatives and media agencies that are specialists in global tourism and culture abroad, can register directly through the official website of the conference which was launched last month.”
By hosting the conference, the Sultanate also seeks to promote Oman’s tourism infrastructure: tourism and hotels facilities, cultural landmarks, as well as other tourism elements.
Additionally, the Sultanate also aims to work towards achieving the goals of its tourism strategy which is represented by both cultural tourism, as well as the incentive tourism and conferences sectors; which are the two main pillars of the strategy.
