Rove Hotels has appointed the aptly-named Happyness Chipote to the position of chief happiness officer (CHO) with the responsibility of “instilling happiness and energy within Rovesters and Rovers across all Rove Hotels with his infectious laugh and enthusiasm”.
Chipote will oversee the newly established Happiness Hub which includes 12 Rove Hotels team members, known as Happy Rovesters, drawn from different department across all hotels including Rove Trade Centre, as well as Rove Dubai Marina, the newest addition to the Rove Hotels portfolio which is scheduled to open in Q2 of this year.
Paul Bridger, corporate director of operations, Rove Hotels, said: “Following the incredibly successful campaign last year, and inspired by the UAE’s efforts to become one of the happiest countries in the world, delivering happiness has become a core value for the Rove Hotels brand.
“We will continue to bring positivity and joy to Rovesters and Rovers alike and ensure that our Chief Happiness Officer (CHO) will stimulate smiles and energy amongst all guests.”
A spokesperson added: “With this initiative, Rove Hotels becomes the first mid-market hotel brand in the region to create a happiness department, thus supporting the UAE vision to be among the happiest countries in the world.”