Daniel Chidiac, general manager, Greenhouse Foodstuff Trading, tells Hotel News Middle East why he is delighted to be the platinum sponsor of the event…
Why have you chosen to sponsor the GM Leaders Conference?
There are two reasons for this and they are:
- To create a better exposure for Greenhouse in the F&B industry at senior level. Greenhouse is already very well known to chefs and procurement managers, however it is lacking awareness on higher level management within the F&B industry.
- For Greenhouse senior management to expand its network with the higher level management across F&B channels.
What is your opinion of the Middle East’s hospitality sector? The hospitality sector is not very promising in the coming years in the Middle East due to the political and economic instability the region is facing.
A lot has been said about the political and economic instability that some feel the region will face over the next two years. I am hoping that by 2020, the UAE will see the benefits from the Expo2020 event and Saudi Arabia will start reaping the fruit of the reforms taken by the government there.
What new products are you launching this year? Emmi yoghurts and cheeses and Bjorg healthy biscuits with many other brands in the pipeline.
What are your company’s plans for the region over the next 12-18 months? Our plan is to grow our business in Saudi Araiba and enter the Kuwaiti market. We also aim to launch a catering project targeting coffee house chains. This catering project will be offering higher quality snacking to coffee house chains with an efficient logistics platform delivering fresh breads every morning before 7am to all outlets across the seven emirates.
