5 minutes with… Vishaal Shah, CEO and founder, Panache International
Can you share some details about the company history?
Panache international started its operations in 2005 in Fujairah with a team of 12 people and over the years it has grown drastically. We now have 200 plus employees producing over 400 tons per month and also distributing the entire range of disposable products for the hospitality industry. 
What does your company offer that other suppliers do not?
With a dynamic team at Panache and the clear vision of obtaining customers for life, we approach our customers in a different manner compared to many of our competitors. We look at what solutions we can give to the customers rather than just delivering a product. We have an in-house tooling facility that allows us to give flexibility to our customers and fulfil their personal needs. Additionally, we are the exclusive representatives of Sabert, which is the world’s leading manufacturer of high end disposable tableware which can replace stainless steel, glass and ceramic.
What is the most popular product that you supply to the industry and why?
Our most popular product currently is our Red White Frat cup as well as our Jager Bomb cup. These products being exported to the UK and Canada as well as locally. We have been the first company to develop the Jager Bomb disposable cup and Frat cup in the region.
What growth do you anticipate to see over the course of the next 12 months?
We have seen rapid growth over the past few years and we should continue to see the same growth over the next 12 months by at least 45%. We have added a lot of new products to our portfolio and we are continuing to add more team members to our sales department as well as other support roles to ensure we can maintain the best possible service levels to our clients as well as retain them for life.
What new products and announcements should we know about?
We shall be launching a new range of Pulp products which are environmentally friendly over the next few weeks. In addition to that a new range of baking products also shall join the Panache family.
