Preferred Hotels and Resorts has released its 2015 year-end results, closing 2015 with over $1 billion in reservation revenue production on behalf of its member hotels, marking a 15% increase over 2014.
Other notable achievements for the group included the comprehensive re branding in March 2015 that marked the onset of its new consumer-focused strategy, alongside welcoming 91 new properties across 35 countries to its global portfolio.
Commenting on the success of the group, president and CEO Lindsey Ueberroth said: “Preferred Hotels and Resorts successfully achieved several major milestones in 2015, and I am incredibly proud of these accomplishments that have us well positioned for significant, focused growth. With an innovative approach to hospitality, we remain steadfast in our commitment to providing curated travel experiences and innovative travel services with a continuous focus on brand integrity. We are excited to undertake the many opportunities for growth and collaboration that 2016 will bring.”
Throughout the process of rebranding, the hotel group embarked on a 14-country public relations tour by Ueberroth with key executives to educate global media audiences on the mission of the new Preferred Hotels and Resorts; the launch of Preferred Travel magazine, which is available in each of the brand’s 650 member hotels worldwide; and the introduction of #ThePreferredLife, a comprehensive social media campaign that inspires travellers to pursue and share authentic, memorable travel moments. A new brand ad campaign and further updates to its website will be unveiled later this year.
Preferred Hotels and Resorts also expanded its global portfolio to offer more options in key destinations. In 2015, the brand marked first-time presence in Ecuador, and Anguilla with the additions of The Carlton Tel Aviv, Royal Palm Hotel Galapagos, and Zemi Beach House Resort and Spa, respectively, and enhanced its footprint in markets such as Barcelona, Rio de Janeiro, Sao Paulo, Florida (USA), and Seoul.