Leading business tourism entities in Abu Dhabi have joined Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) at the European Incentive, Business Travel & Meetings Exhibition (IBTM World) trade show in Barcelona, Spain, to raise awareness of the services they offer, promoting the emirate for business-focused visitors.
Sixteeen participants have signed up to join the Abu Dhabi pavilion at IBTM World, the global event for the meetings, incentives, conferences, events and the business travel industry, which expects to attract more than 15,000 MICE industry professionals to the three day event from November 17-19.
Commenting on the encouraging news, Mubarak Al Shamisi, director of the Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority said: “The variety of exhibitors this year is highly significant as it is a reflection of just how much the destination is growing in terms of choice for meetings and events planners With 2014’s total of 14,640 guest arrivals from Spain, this represented an increase year-on year of 14% on 2013, and in the first six months of this year we have seen the numbers of Spanish visitors to the emirate well on target to reach double-digit growth once more.”
