Rixos Hotels and AccorHotels have announced they are teaming up for a long-term joint venture which will see both companies managing Rixos branded hotels and resorts across the globe.
The agreement will see AccorHotels integrating 15 hotels into its network in markets including Turkey, UAE, Egypt, Russia and Europe.
Rixos will, in turn, reflag five city-centre hotels to AccorHotels brands which will also be managed by AccorHotels.
Founder and Chairman of Rixos Fettah Tamince said:”Our collaboration is part of Rixos’ objective for further expansion and growth globally with a strong partner in the hospitality industry.
“Combined with our partner’s strong brand portfolio, reservation and sales network supported by a wide range of digital marketing activities, Rixos will expand its current geographic footprint and customer base.”
CEO and Chairman of AccorHotels Sébastien Bazin said: “This new partnership has many benefits for us. It enables us to become a leading resort operator in a growing market and to complement our offer with attractive leisure destinations to our guests and loyalty members.
“And moreover, we are going a step further in our ambition to be the best provider of multi-nature services to guests by operating hotels in major entertainment complexes which offers new opportunities both in terms of customer experience and of development strategy.”