The Ajman Tourism Development Department (ATDD) has announced the completion of a new brand identity for the emirate.
The revamped identity has been launched in an attempt to drive more tourists to the destination and to promote Ajman as a place to experience the UAE’s hospitality.
The new brand has been approved by His Highness Sheikh Ammar Bin Humaid Bin Rashid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council.
HE Faisal Al Nuaimi, general Manager ATDD conveyed the message from Sheikh Ammar bin Humaid Al Nuaimi to all the departments and institutions involved in building the Ajman destination brand. During the meeting, he said: “To tell our story, we’ve created a brand that is modern, unique and embodies the true spirit of Ajman. We’ve also made a new tagline along with the brand that is colourful and attractive. Today I would like to ask for your support in promoting the new brand for Ajman and to truly embrace it as your own. Together, we can show everyone that Ajman is the perfect place to experience true Emirati hospitality.”
Those who attended the meeting were HE Sheikh Mohammad Bin Abdullah Al Nuaimi, Chairman of Ajman Port and Customs Department; HE Ali Issa Al Nuaimi, General Manager of Ajman Department of Economic Development; HE Hareb Salem Al Aryani, General Manager of Ajman Land and Property Department; Mr. Omar bin Omair, Executive Director of the Civil Aviation Department in Ajman; Mr Omar Mohamed Lootah- Executive Director of Operations – Ajman Transportation Corporation and Mr. Ali Mohamed Al Muwaiji, CEO of Stakeholders Services Sector- Ajman Municipality and Planning Department, and several from the working group.
HE Faisal Al Nuaimi briefed the audience on how the new brand identity was created and completed to reflect the vision of the Ajman government as part of the marketing plan for the year 2016 – 2018 of Ajman Tourism Development Department.