Almarai partners with SAP to boost food self-sufficiency in the Middle East

by Dina Maaty | Published 3 months ago

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Majed Nofal

Almarai has announced the next phase of its digital transformation, with global technology company SAP, to optimise operations and support food self-sufficiency in Saudi Arabia and the region.

Every day, Almarai delivers products to tens of millions of consumers across the GCC, Egypt and Jordan. Brands include “Almarai”, “L’usine”, “7DAYS”, and “ALYOUM,”, as part of its alignment with Saudi Vision 2030’s economic diversification and self-sufficiency goals.

Almarai has extended its two decades’ partnership with SAP. The SAP S/4HANA real-time intelligent suite is spread across all lines of business to support future business growth.

“In response to increased food and beverage demand in the Middle East, we at Almarai needed to accelerate our growth plans while optimizing our operation leveraging intelligent technologies,” says Majed Nofal, CEO, Almarai.

“By advancing our digital transformation, SAP’s real-time technologies are intending to optimize our resources, reduce waste and drive a leaner operation. Our aim is to deliver high-quality and nutritious food and beverages to our consumers at the right time to enrich our consumers’ lives.”

As part of its roadmap, Almarai is working with digital business consultants McKinsey and SAP Services. Almarai is deploying SAP S/4HANA real-time business suite, which will run on a HANA Enterprise Cloud platform that is managed by SAP.

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