Bidfood KSA returns to Saudi HORECA with display of F&B brands

by Dina Maaty | Published 6 months ago

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Bidfood KSA (Al Diyafah), a multi-channel foodservice distributor, will attend this year’s Saudi HORECA, the Kingdom’s biggest hospitality and foodservice event, starting November 26 at the Riyadh International Convention and Exhibition Center.

The three-day event will see Bidfood KSA, formerly known as Al Diyafah, showcasing an extensive range of food and beverage products, a series of live cooking performances and coffee masterclasses across its 180 sqm space in Hall 1, while providing industry professionals and investors with a solid platform to seek new business and partnership opportunities in the region. 

“We’re delighted to return to Saudi HORECA, the region’s most prestigious professional business platform for the food, beverage and hospitality sectors. Given the rate at which local population and consumer spending is growing along with rising tourists arrival in the Kingdom, we see there’s huge demand for premium quality F&B products of international repute,” says Sleyman Ibrahim, general manager, Bidfood KSA.

“We’re here to cater to the needs and taste of the young and aspiring Saudi population with our premium products and outstanding distribution service solutions. Driven by a solid growth strategy for the company and the industry, we look forward to using this platform to further strengthen our longstanding partnerships with business partners and customers by showcasing our expertise and strong distribution network.”

The Kingdom’s food consumption is projected to reach 39 million MT in 2023, recording an annual average rate of 3.2% since 2018, according to the GCC Food Industry Report 2019 by Alpen Capital. 

HORECA Saudi is scheduled to take place from November 26-28 at the Riyadh International Convention and Exhibition Centre.

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