French dairy products are becoming increasingly popular in the Middle East among both consumers and businesses according to the French Dairy Interbranch Organisation (CNIEL).
“French cream in particular is becoming popular because in the UAE, people like cakes and you need fresh cream make French cakes and the French pastry batter is very delicate too. With the growing number of foodies in the Middle East, these products work very well,” Laurent Damiens, International Communications Director for CNIEL said.
The number of hotels and restaurants opening around Dubai also benefits the business, according to Damiens.
“In a place like Dubai there are opportunities every day which is why it is important to represent your brand at an event like Gulfood. There are many new restaurants and hotels opening and Gulfood is the best place to make new business.
“We are optimistic about 2018, as 2017 was a good year, the area is booming- we are increasing a lot in Saudi Arabia, Kuwait is doing very well, Dubai is still good. There are a lot of European expats buying the products, the population is expanding too, which means more people are looking for the product, not just business,” Damiens explained.
