Coffee Planet, Dubai’s homegrown roastery, has launched the ‘Plant a Tree’ project, as part of the Eden Reforestation Projects; this is one of the initiatives the company will be rolling out this year to improve the effect of coffee on the environment.
Through the Eden Reforestation Project, Coffee Planet will plant a tree with every purchase of their new Nespresso compatible, biodegradable capsules on offer. Available online via the Coffee Planet website, Amazon, Noon and supermarkets across the UAE including Carrefour, Spinneys, Waitrose and Choithrams, these compostable capsules come in four blends and origins: Peru Satipo, Italian Dark Roast, French Medium Roast and Brazil Sul de Minas.
The Eden Reforestation Project is a non-profit organsiation with a mission to reduce extreme poverty and restore healthy forests by employing local communities to help plant millions of trees each year. With deforestation at an all-time high, Coffee Planet is dedicated to supporting the rebuilding of forests.
“As one of the region’s first and most experienced specialty coffee roasters, we are acutely aware of the impact we have on our planet. Over the years, we have worked hard on being an ethical and responsible coffee company always ensuring sustainability plays an important part of our business strategy. Here at Coffee Planet, our passion and livelihoods are deeply connected to Mother Earth and her incredible biodiversity. We’re always looking for ways to become better at protecting and restoring earth’s biodiversity, ensuring sustainable livelihoods for the entire coffee community and serving the best tasting coffee we can. Coffee Planet will be using this campaign as a tool to educate our customers on how to we take our social responsibility seriously,” says Robert Jones, CEO of Coffee Planet.
The Plant a Tree project is just the first of several sustainability outreach programs that Coffee Planet has in the pipeline this year.