Dometic was showcasing a range of products to suit all budgets at The Hotel Show Dubai, which ran at Dubai World Trade Centre from 18 – 20 September.
The company highlighted its mini-bars – including its newly-launched noiseless mini-bar – alongside safe boxes and wine cellars, which are available at a range of prices.
Mohammed Muwafi, regional sales manager lodging MENA commented: “We have different ranges we are exhibiting at the same stand, which we’re showing to the end-user. We have a variety of products for whatever product budget you have.”
Kester Petersson, managing director, Dometic Middle East added: “We don’t single out projects, we work with a very broad range of projects and our product range really supports that. We basically have three different product tiers and these are well matched to different needs on the market.
“We’re not only seeing four- and five-star hotels, we’re also seeing a reasonably large volume of three-star hotels being ready for the Expo 2020 and we’re looking to meet their needs as best we can.”
The company aims to leverage its partnerships to further expand across the Middle East and North Africa region and looks forward to working with more hotels across a range of segments.
Petersson said: “The success of our business is very much due to our distributors, which are very close partners to us. They have very high product knowledge, they know everything that goes on, they are very close to our business so they are true ambassadors to our brand.”