Event Preview: Private Label & Licensing Middle East Expo

Posted under Catering News ME, Events, News.
by Dina Maaty | Published 8 months ago

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Private labelling is a fast-growing route to new business, not only for SMEs, but also for established manufacturers who want to expand their portfolio, test new markets and increase their control within the retail landscape.

Launched by Gulfood and covering both food and non-food FMCG, in response to overwhelming feedback from the Gulfood community and beyond, Private Label & Licensing Middle East Expo is the only private label and licensing event serving the MENA region.

This hotly anticipated exhibition and workshop platform is powerfully co-located with Gulfood Manufacturing, attracting the full FMCG supply chain to Dubai this October 29-31 at the Dubai World Trade Centre.

Private Label Expo will showcase a range of FMCG, from household items and cosmetics to office supplies, baby products and the full spectrum of F&B products.

Licensors such as entertainment, sports and lifestyle brands will also be present to lease their high-profile trademarks across both food and non-food consumables – offering a powerful inroad to increased demand.

To maximise supplier ROI at the show, pre-qualified buyers from major brands including Panda, Spinneys, Emirates Airlines, Fairmont Hotels and many more will be hosted in Dubai during the show.

This tourism programme for business visitors highlights major opportunities for both food and non-food manufacturers to showcase their offerings in attendance of the biggest hotel groups, retailers, airlines, spas, salons and major corporations from the MENA region and beyond.

According to recent industry reports, consumers today prioritise good value and choice more than ever before, and are less willing than ever to sacrifice quality. This preference towards premium products at a non-premium price point is fuelling opportunities for manufacturers of private label in the MENA region.

“Between 2015 and today, 40 percent more consumers in the UAE and KSA are more price conscious. In terms of brand loyalty, twice as many consumers have switched to a less expensive brand or a private label,” says Abdellah Iftahy, partner at McKinsey & Company – leader of Consumer and Retail practice in the Middle East.

According to Nielsen, the private label sector is growing four times faster than that of branded products. Research by Daymon reveals that over a half of consumers visit a store specifically for its private brand products and more than 80 percent, not only have full trust in private label products, but also purchase them during every shopping trip.

As the only FMCG event covering both food and non-food profiles, market response to Private Label & Licensing Middle East Expo has been overwhelming, underlined by a massive 55 percent of Gulfood exhibitors who consider Private Label to be the single most important opportunity in today’s market.

Core FMCG growth categories to look out for include:

Premium, Plant-Centric, Eco-Friendly, On-the-Go, Self-Improvement and Sensory

Making Headlines

Carrefour announced as Retail Excellence Partner for 2019
Targeting 35 percent of company turnover through Private Label by 2020, hypermarket leaders Carrefour shake hands on a collaborative partnership with Private Label and Licensing Middle East.

Cartoon Network confirms participation as Category Sponsor Licensing for 2019
With major brands including Adventure Time, Ben 10, The Powerpuff Girls and more, leading kids’ TV channel Cartoon Network looks forward to inking deals with food and non-food licensees.

Nielsen joins forces with PRIME as Official Knowledge Partner in 2019
The Private Label & Licensing Middle East marketing campaign is being fuelled with global analytics and commentary sourced by data measurement market leaders Nielsen (download Private Label reports by Nielsen and Gulfood at prime-expo.ae).

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