Millennium & Copthorne has announced the signing of four new hotels set to open in Dubai with the properties to include three Studio M hotels, representing its contemporary budget concept as well as a Millennium hotel and are due to open in Dubai World Central, Dubai Investments Park and Al Barsha with the announcement following shortly after the group revealed the introduction of Studio M to Muscat, Sultanate of Oman and plans to open in Riyadh later this year.
The move comes as part of Millennium & Copthorne’s extensive expansion plans across the UAE and Middle East, including plans to extend the Studio M footprint into as many as 25 urban locations across the GCC in the next five years.
Two properties will open in Dubai World Central following agreements with Tetra Hospitality Investment LLC and ABA Hospitality DWC LLC to open Studio M and Millennium respectively. Scheduled for completion in 2018, Studio M Dubai World Central will offer circa 750 rooms, making it one of the largest budget hotels in the region, meanwhile, Millennium Dubai World Central will feature around 400 rooms to cater to the upper midscale corporate traveller, with premier meeting rooms and business facilities.
In addition, two further Studio M properties are due to open in Dubai. A 144 key Studio M is due to launch in the heart of Al Barsha, across from Mall of Emirates in Q3 2017 in partnership with developer Jersey Properties LLC, whilst a 150 key Studio M will open in Dubai Investments Park in 2018 in partnership with Tetra Hospitality Investment LLC.
“We are delighted to extend our footprint in Dubai and bring our exciting new budget brand to the city. We believe it perfectly complements the growing demand for stylish yet affordable accommodation, which is evidenced by the development of one of the largest budget hotels in the region. The concept combines contemporary design integrated with technology to drive operational efficiencies and we believe it is a compelling proposition for both Owner and Consumer, said Ali Hamad Lakhraim Alzaabi, President & CEO, Millennium & Copthorne Hotels MEA.
The brand design combines chic minimalist design, functionality and fuss free technology to cater for the new generation of independent traveller and those travellers who are “young at heart.”
“We see tremendous potential for Studio M in the region as we believe this market segment is under supplied and there is still a strong demand for quality three and four star brands with international standards. We believe the brand perfectly complements the dynamics of the Dubai market, while the prime location of the property will benefit those travellers coming to Dubai for short business trips and leisure travellers looking for affordable and conveniently located accommodation” added Alzaabi.