Nestlé has created a chocolate made entirely from the cocoa fruit, using the pulp and beans as the only ingredients – without the addition of refined sugar.
With the new move, Nestlé plans to introduce the first product in Japan in the autumn of this year through its KitKat chocolatery. More products in other countries will follow next year, through some of Nestlé’s most popular confectionery brands.
“We’re proud to bring chocolate lovers a new chocolate made entirely from the cocoa fruit without adding refined sugar. This is a real innovation which uses the natural sweetness of the cocoa pulp to provide a pure, novel chocolate experience,” says Patrice Bula, head of strategic business units, Marketing and Sales at Nestlé.
Nestlé was the first to introduce Ruby chocolate into market in 2018 with KitKat, first in Japan and then across Europe and the Middle East.