Ras Al Khaimah aims to tap into new markets through highlighting historical influences and landmarks in the emirate to engage new tourists. 
Unveiling its new destination video at this year’s Arabian Travel Market, showcasing “authentic Arabian experiences”, Haitham Mattar, cheif executive officer, RAK Tourism Development Authority told Hotel News ME: “Since our rebrand, vistor numbers to Ras Al Khaimah have already improved. We saw that in March this year there was an increase of almost 7% compared to the same time last year.”
Explaining how historical sites such as the Dhayah Fort and Jazirat Al Hamra Fishing Village play integral roles in pushing new travellers to the emirate, he added: “It’s well worth climbing the zigzagging staircase to the twin-towered hilltop fortress to enjoy sweeping 360-degree vistas of the RAK area, to see the vast date-palm oasis and the Hajar Mountains. These are things that haven’t been pushed out in a long time, and so we are going to show new visitors the potential of RAK.”
Discussing the new source markers RAK is intending on inciting to visit, Mattar explained: “Our top source markets for business comprise of the UAE, UK, Germany, Russia and India. Since the declining oil prices, we have seen an influx of Indian travellers. Emerging source markets include Scandanavia, China and Central and Eastern Europe.”
