According to Preferred Hotels and Resorts expats from the Middle East, travelling home for the summer are adding an additional summer break onto their annual trip back home.
The Global provider of sales, marketing and distribution services to independent luxury hotels, Preferred Hotels and Resorts examined the booking behaviour of its European iPrefer members in Middle East.
“Analysing the booking data of our Western iPrefer members residing in the Middle East has shown that there is a growing trend for multi-stop summer holidays, with Spain topping the list of preferred stop-offs in 2016,” said Saurabh Rai, executive vice president, Preferred Hotels and Resorts. “On top of factoring in quality time in their home countries with friends and family, travellers are choosing to make the most of excellent flight links and great deals to add another leg to their trip.”
“It comes as no surprise that Spain is a popular choice for a rejuvenating secondary leisure break,” said Rai. “It is easily accessible, affordable and safe with guaranteed sunshine. Launching two new properties in the country this year has enabled us to accommodate the growing demand for a Spanish sojourn and our range of iPrefer benefits makes it even more financially viable for families on the move.”
Globally, Preferred Hotels and Resorts generated more than $1 billion in revenues for its member hotels in 2015, a 15% improvement over the same reporting period in 2014. The company recently entered into a master partnership agreement with Katara Hospitality in Qatar to represent its standalone hotel operating division, Murwab Hotel Group. To date, the partnership has embraced four of Murwab Hotel Group’s existing luxury hotels in Qatar and Switzerland with five additional properties in London and the Middle East set to come on stream in 2018. Another recent signing incudes Nassima Royal Hotel located opposite Dubai World Trade Centre.