Starwood Hotels & Resorts has appointed Stefan Breg as director of food and beverage for the Europe, Africa and Middle East (EAME) region.
Breg will spearhead the formulation and implementation of the company’s food and beverage strategy across the EAME region, which currently operates nearly 1200 Restaurant and Bars across more than 260 hotels.
“Stefan has a wealth of experience and we are delighted to have him on board to lead our food and beverage strategy across the division,” said Starwood Hotels & Resorts, VP operations, Europe, Africa & Middle East, Flavio Buccarelli.
“The role is crucial to ensure our food and beverage brands and concepts within our existing and upcoming properties are positioned as destinations in their own right; compelling and relevant to the local guests as well as our hotel guests.”
In this new role, Breg will play a key role in the development of restaurant and bar concepts for Starwood’s 345 upcoming renovations and new properties across its 10 lifestyle brands.
His role will encompass training and development and enhancing the food and beverage performance across the company’s portfolio in EAME.
Breg will be based in Starwood’s Middle East office in Dubai.
With more than 25 years of experience, he has managed more than 200 restaurants from concept stage to opening, across Europe, Middle East and Asia.
He previously headed concept development for InterContinental Hotels Group (IHG) Asia & Middle East and has held senior roles at Hilton Worldwide and multinational professional services firm, Ernest & Young.
Breg is also a well-known industry speaker and lecturer on food and beverage strategy including five years as Visiting Professor at the Lausanne accredited Emirates Academy of Hospitality Management in Dubai.