Antony Guss, vice president international sales has been with the company for over 30 years. Here he discusses Casualife’s USPs and weatherproof solutions.
- In 2015 sales were in excess of AED 7.5m
- Employs five staff in the UAE
- Has manufacturing outlets in Australia and Indonesia
Can you share some details about the company history?
Casualife Middle East LLC opened in the UAE in 2012 but had previously been operating since 2001 in the Gulf. Originally called Tropitone International, the company changed its name in 1996 to Casualife and for over 30 years has been manufacturing high-quality outdoor furniture.
What products and services do you provide to the hospitality industry?
Since its inception, Casualife has been a manufacturer of quality outdoor furniture. We supply hotels with specially manufactured ‘Gulf Spec’ outdoor furniture solutions to withstand the harsh local climate. More recently, we added banquet furniture and litter bins to the product lineup.
What factors differentiate the company from other suppliers in the same field?
Mainly that Casualife control its own factories. This means delivery times can be controlled and more importantly quality can be assured. Right from the choice of raw materials through to manufacturing, packaging and transportation, to ensure that clients who do seek the key performance indicators of better quality furniture do receive in return a significantly better product with a longer life-span and easier maintenance than lesser priced traders can provide.
Can you name your top-seller and some of its key features?
Casualife developed an umbrella for the Gulf region utilising technology from windsurfing, we’ve combined the durability and flexibility of a fiberglass frame into an umbrella – the result is a natural wood effect umbrella.
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