With the MICE sector in the GCC is valued at AED 4.7 billion according to Alpen Capital, knowing what makes travellers tick can make or break a hotel.
Ahead of the MICE Arabia Congress in Q1, 2016, event organiser QnA International have revealed the five trends driving MICE tourism, according to the industry.
Outbound tourism including MICE and luxury tourism is estimated at AED70billion for an approximate 37 million tourists according to WTO estimates.
“Taking these market statistics into consideration, the 4thAnnual MICE Arabia Congress has put into place a conference agenda that will discuss the trends and challenges in these sectors, while retaining a dominant focus on the one-to-one prescheduled business meetings between the buyers and the suppliers,’’ said Sidh N C, director, QnA International, organisers of the event.
- Nature based experiences
- More individualized free time
- Social media influences
- High quality standards