UAE startup Sprout FZCO has received funding from a Bahrain-based holding firm amounting to $200,000, to be used for the retail expansion of its products and services.
With over a decade of experience in angel investing and mentoring startups, FA Holding supports companies which have the potential to positively impact society at scale. The portfolio includes more traditional investments in logistics and real estate, and early-stage investments in startups such as Calo, Spiber, and the UAE-based Sprout.
Founded by Biochemist Oz Erbas and Marketing Technologist Katerina Papatryfon, Sprout FZCO is pioneering a new era of kids’ food production with a science-based, health-first approach. Sprout foods are exclusively made of whole plants and heavily use locally sourced and organic ingredients, making it the UAE’s first 100% plant-based kids’ food business.
Simultaneously, the company is building an (AI) technology powered end-to-end nutrition management app, which will help parents navigate child nutrition and health.
Following a zero-waste aspiration for their direct-to-consumer channel, all foods are made to order to avoid food wastage. All meals are sold in glass jars, which are collected and reused.
Sprout is a liaison of the Physicians Association of Nutrition, an internationally recognised medical association specialising in nutrition. All Sprout recipes are prepared in collaboration with experts. The company’s food philosophy is inspired by the works of world-famous Nutrition Expert and Physician Dr Michael Greger and his ‘Daily Dozen’ framework.