Hipster-led trends have revolutionised UAE workwear according to a Dubai-based designer.
David Sprakes, design and production manager at Dubai-based hospitality uniform manufacturers A. Ronai, was speaking ahead of The Hotel Show Dubai which takes place at Dubai World Trade Centre (DWTC) from 18 -20 September as part of Dubai International Hospitality Week.
Sprakes said: “I have noticed many changes over the last ten years. There has been a real move away from the traditional Dubai look and feel, as the Emirate embraces trends from the rest of the world.
“The hipster trend, imported from the likes of Brooklyn and Camden, hit the UAE last year. With that, we’re now seeing a shift away from very formal uniform designs. What’s in fashion and heavily requested across Dubai at the moment is more denim, braces, checked shirts, waistcoats, even fedora hats. The hipster style is making a big impact.”
A. Ronai’s latest line of stand-out outfits at The Runway will feature at next week’s event.
Other trends to be covered reflect the latest developments in the fast-growing and diversifying hospitality industry including: Market Positioning, Design & Layout, Technology, Women in Leadership and Predictions for the Ongoing Development of Dubai’s Hospitality & Tourism Sector at The Middle East Hospitality Leadership Forum.
The conference, alongside The Runway and The Middle East Housekeepers League of Champions will take place across the three days of the annual hospitality exhibition.
This year, the 18th edition of The Hotel Show will take place alongside five other shows as part of Dubai International Hospitality Week (DIHW).
Dubai International Hospitality Week encompasses: GulfHost, owned and organised by Dubai World Trade Centre (DWTC); The Hotel Show and The Leisure Show, owned and organised by DMG Events; and The Speciality Food Festival (DWTC), Seafex Middle East (DWTC) and Yummex ME, jointly organised by DWTC and Kölnmesse.
The Dubai Tourism endorsed event is expected to attract more than 50,000 visitors.
