midscale

EXCLUSIVE: Exploring Zabeel House By Jumeirah

by Mahak Mannan | 08 Oct 2018

With the rise in demand in the mid-market sector of the hospitality industry, Jumeirah group, on of the regions leading home-grown hospitality company launched a new brand, Zabeel House by Jumeirah, earlier this year. The first two properties under the brand recently opened in Al Seef and Mahak Mannan spoke to Alessandro Cabella, area general manager

IHG reveals plans for new midscale brand

by Crystal Chesters | 22 Jun 2017

InterContinental Hotels Group (IHG®) revealed plans to launch a new, high-quality midscale brand at its 2017 Americas Conference this week in Las Vegas. The brand will champion the traveler who wants a hotel stay that meets their expectations for ‘the basics done exceptionally well’ at a price point of $10 – 15 less than its









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