Hilton, one of the leading global hospitality brands, is delighted to announce the appointment of Eva-Venessa Frommholz as the new Cluster Commercial Director for Hilton Dubai Palm Jumeirah, Hilton Dubai The Walk and Hilton Dubai Jumeirah. In this key leadership role, Eva will oversee the sales, marketing, and revenue departments, as well as events for the prestigious and award-winning Hilton properties in Dubai.
With an impressive background in the hospitality industry, Eva brings a wealth of experience and expertise to her new position. Prior to joining the Hilton Cluster, she held several notable roles within the Waldorf Astoria brand, including Commercial Director at Waldorf Astoria Palm Jumeirah, Commercial Director at Waldorf Astoria Berlin, Commercial Manager at Aleph Rome, Curio Collection by Hilton and Director of Revenue at Waldorf Astoria Rome Cavalieri.
As Commercial Director at Waldorf Astoria Palm Jumeirah, Eva oversaw all business development and marketing departments, implemented a comprehensive commercial strategy, and collaborated with the General Manager and Director of Finance to maximize profitability. As Director of Revenue at Waldorf Astoria Rome Cavalieri, Eva excelled in revenue management and promoted internal sales initiatives. Her role as the main contact for Online Travel Agencies (OTA) showcased her expertise in relationship management and exploring new production opportunities.
Throughout her career, Eva has had a strong record of collaborating with regional teams and supporting hotel-level marketing, sales, and PR departments. Her leadership skills and partnership with regional support and brand teams have maximized hotel performance, contributing to their overall success.
Aside from being a highly accomplished hospitality professional, Eva also comes equipped with a strong educational background. She holds an MBA with high honors in International Hospitality and Luxury Brands Management from IEMI in Paris, France, and a Bachelor of Science degree with honors in International Hospitality Management from CMH also in Paris. Her extensive academic achievements and expertise in managing hospitality and luxury brands make her a top-tier professional in the industry.
As the new Cluster Commercial Director for three Hilton properties in Dubai, Eva joins a stellar existing team, working alongside the General Managers and the senior leadership teams of the properties to drive all commercial aspects to maximize profitability. Her role will involve implementing effective strategies, optimizing revenue streams, and ensuring the success of Hilton.