Shangri-La Hotels and Resorts is to increase its engagement with guests through the introduction of guest-generated images on its new corporate website and through the new benefits in its loyalty scheme, Golden Circle.
The new website, which will launch later this year, will be focused on guest images of the Shangri-La experience, as well as videos of the hotels and destinations.
Speaking to Hotel News, Greg Ward, VP sales, explained: “The big innovation for us which hasn’t been done before from a Shangri-La perspective is adding the user generated images. We believe our guests are custodians of the brand and this is all about embracing that. We have already begun receiving a lot of content, which demonstrates to us that people love to share.”
The news follows the recent introduction of the instant redemption on Golden Circle loyalty benefits and the debut of the Events Collection incentive scheme for events clients, who can now benefit from a 3% return on the entire events spend, to use against services provided by the hotel.
Ward said: “It’s about trying to put a value proposition to that type of client and it is tied to Golden Circle so we can be much more interactive with guests on all levels. It is about being creators of events rather than a venue to simply deliver.”
The news comes following the opening of a new property in Doha and the recent signing of the first Shangri-La Hotel in Saudi Arabia in Jeddah, due to open in 2018.